Portugal em destaque na Variety

Já é conhecida a notícia que relata a criação dum quinto canal generalista em Portugal. O que secalhar não sabem é que este tipo de notícias desperta a atenção dos media estrangeiros.

A revista americana Variety dedicou hoje um texto a este acontecimento nacional. Curiosamente a notícia em inglês está bastante mais simplificada em relação às que correm nos jornais portuguêses, explicando bem a situação.

Portugal gets fifth free channel
Country also to implement digital TV platform

LISBON -- Portugal will auction a free-to-air TV license for a
national channel to compete with the four existing nets.
The new channel
will be carried on a digital terrestrial television platform, along with
simulcasts from pubcaster channels RTP1 and RTP2 plus commercial webs TVI and
SIC.

Portugal, the last country in Western Europe to implement digital
terrestrial TV, will also bow a DTT platform for payboxes.

Auctions for
the two platforms are due to launch in the first half of the year.

The
announcement of a new general entertainment channel is likely to spark
considerable interest in Portugal given that the four incumbents had a combined
84.5% viewing share in 2007, as against a 15.5% share for all cable and
satellite channels.

Potential bidders for the new channel include
Portugal Telecom, Sonaecom, Abertis and Vodafone.

RTP will be a key
player in the launch of DTT in Portugal. Its new charter entitles it to launch
two new thematic channels by 2011, and its flagship RTP1 is the country's second
most popular channel, with a 25.2% average share in 2007 (behind TVI with a 29%
share and ahead of SIC with a 25.1% share).

http://www.variety.com/article/VR1117978391.html?categoryid=14&cs=1